Recently, many Kunming customers have made their own WeChat public accounts, asking us if we are doing WeChat promotion, if we are doing fan interaction, if we generate revenue, etc...

Let’s analyze it today [Tianjin WeChat Official Account Operation].                                                         

1. Why do we need to make a WeChat public account and how to do it?

Which product category do you belong to?

01. Corporate publicity display-micro official website

02. Product display sales-micro mall (distribution system)

03. Service information-online order placement, membership system

04. From the media-copywriting planning activities H5 interaction

05. Merchants to join-attract customers offline

2. What user experience can the WeChat official account provide?

Why do users need to use your official account, because there are preferential activities in it? Good product? The investment gimmick? The lure of profit?

Of course, these are some of the more conventional subjective wishes of customers. Should we give more consideration to users. Let users generate trust!

analysis:

After a new user enters the WeChat official account, the first thing to do is the greeting and the menu entry.

(A good WeChat public account will give customers witty words when entering. Or give a red envelope when you come in. The meaning of drawing a prize)

Then click the menu to enter your WeChat function menu. After entering the menu. The first trust is generated after understanding!

80%-90% of customers do not understand your products or services. Will be temporarily withdrawn (but will not be closed)

Many customers have fans after joining. Will frequently post a few articles of low quality. Over time, fans will either block you or take you off.

(Very not recommended here). Maintenance of old customers should be analyzed. Or post the most recent tense. Or news that fits your brand concept. Or yours

What are customers more concerned about? No need to post a lot of articles. Customers will trust you for the second time!

Of course, you want to talk about how to know what the customer likes. Things to pay attention to. it's actually really easy. Your WeChat fans have age groups. And you go to maintain it belongs to you

Customers of the block consumer group are just fine. Not all fans are going to maintain it. Focus on customers: For example, you are a home improvement company. Maybe the user is considering

Is it a water leakage problem, after-sales problem, material problem, etc.?

3. WeChat marketing generates benefits.

All of the above are well done. So here comes the point. It's time for users and fans to generate benefits!

01. Propaganda and display enterprises: The core performance of the company is offline, and the online center should be the old customers.Recommendation: Increase brand trust.

02. Product sales type: usually something like 10 yuan. Don't discount easily. Rely on the big environment to do activities. Examples of Tianjin WeChat public account operations such as Double 11, Christmas, Valentine's Day, etc. Go to discover more

The selling point of the product itself is very detailed. Unexpected selling point. Establish the micro height of the product. Don't let your products fight price wars. Trust the users who sell your product itself.

It must be the product itself. Rather than a pure price war. Now the e-commerce market. Has slowly entered a trend. For people who consume products, the point of purchase is a certain part of the productpoint.

Recommendation: You can try UC headline browser ads, UC is the largest mobile big data under Alibaba. Accurately deliver to customers who are likely to purchase products (such as

You were on Taobao recently. I bought tea on Tmall, traveled to Alibaba Cloud, ordered hotels, etc.)

03. Service type company: Service type company needs to contact/place an order online. Mainly offline services. Service is a bright spot, but it should make customers think of you more

Very convenient or very convenient. Geographic location and transportation are particularly important. The principle of proximity. When customers pass by, they will recall that there is such a service company.

Recommendation: WeChat Moments, Sina Weibo ads can be tried, very regional. Serving nearby!

04. From the media

Recommendation: Tencent News, you can advertise on Tencent.com. The media Tencent must be the leader.

05. Merchants to join:

Recommendation: Shenma search, fixed-point keyword bidding, super cost-effective. The mobile investment artifact.

The last breath. Generate trusted customers. At the end is a finalized order. Then let customers know the value and price of your product subconsciously. If his spending power allows. It's basically a matter of course.

Tianjin WeChat Official Account Operation Website: www.yunccd.com